Do you know the Diff between a broker and a fiduciary? do you care? LOL

Watch this funny video - it compares a broker a fiduciary, a butcher and a dietician- go figure! 

and learn something new, too. 

BrokerorFiduciary

 

 

 

Article: FutureAdvisor Raises Funding From Sequoia To Bring Financial And Investment Advice To The Masses

FutureAdvisor Raises Funding From Sequoia To Bring Financial And Investment Advice To The Masses
http://techcrunch.com/2012/03/20/futureadvisor-raises-funding-from-sequoia-angels-to-bring-financial-and-investment-advice-to-the-masses/

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Fern Alix LaRocca CFP EA

Trust ? Like in Madoff? Goldman? who do you trust with your bucks?

I got a lot of flack because I question whether people should truly trust financial professionals. 

That says a lot -especially since I am a financial professional. That said, I basically believe that all people are good and that they want to do the right thing. But unfortunately, if it is going to come down to whether they put food on the table for their kids or they sell you a "not so great" investment plan that makes them a bit more than the fantastic investment plan-Guess which choice they are going to make? 

The financial industry doesn't make it easy for the consumer either to figure out who legally has to disclose how they make their money and what services they provide and which ones are order takers and salespeople posing as financial advisors trying to help them. 

Even with all the publicity about fee-only financial advisors, if you ask John Doe how can he tell which financial advisor is fee-only and which isn't, he wouldn't have a clue (other than trusting that he is telling the truth). 

The time has come when we have to work side by side with clients to help educate them and empower them to make the right financial decisions. They need to work with someone who will work with them on a personalized plan not someone they trust who will tell them what to do. 

People aren't idiots and we shouldn't treat them that way. This is a people business and a service business. We help people make the right choices with their money. We aren't always right and neither are our clients- only an unselfish Financial Advisor can work side by side with a client as equals on this journey through the personal finance maze.  

You deserve more than just a quick answer to your questions, you need to work with a partner that can help move your money to support your current and future lifestyle. That is even deeper than trust.